Tag: Atlético de Kolkata

All Set for Season 2 of the Reliance Foundation Young Champs Program

Apart from popularising football in the country, the Indian Super League (ISL) is doing a good job of encouraging clubs to invest in grassroots football. In 2015, the Reliance Foundation Young Champs (RFYC) initiative was kick-started as part of the ISL’s grassroots programme. The RFYC Program makes use of the ISL’s clubs’ grassroots initiatives to spot talented children from across the country between the ages of 11 and 14. The Foundation then offers the most talented and deserving children full-time residential scholarships to the Reliance Foundation School.

ATK RFYC Scouting

The RFYC Scouts with the Talents Picked by Atletico de Kolkata
Source: Indian Super League

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Atletico Madrid Coaches in Kolkata for ATK Academy Trials

Champions of the Indian Super League’s (ISLs) inaugural season, Atletico de Kolkata (ATK) have done splendid work over the past two years in promoting grassroots football in the city.  In 2015 they brought West Bengal’s Indian Football Association’s (IFA) Nursery League back to life. Although their second run in the league was not as successful as the first, the club is still doing what they can for the sport. Co-owners, Sanjiv Goenka and Utsav Parekh are both focused on setting up a football academy in the city and promoting the sport. At their proposed academy, bright young stars can focus on football training while continuing with their academics as well.

ATK Grassroots Youth

Eager Youth Attend ATK’s Grassroots Initiatives
Source: Atletico de Kolkata Facebook Page

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Atletico de Kolkata’s Grassroots Programme – Looking for Tomorrow’s Stars

The launch of the Hero Indian Super League (ISL) has definitely encouraged the sport of football in the country. While more youth have been drawn to the sport, the ISL teams are doing what they can to give youngsters a platform to showcase their talent. After winning the inaugural season of the league, Atletico de Kolkata brought West Bengal’s Indian Football Association’s (IFA) Nursery League back to life. While some may argue that the team had selfish interests in doing so, the fact of the matter is that nearly 2000 children below the age of 14 got a chance to play competitive football. The club used the league to source new talent to train, and the team’s talent spotters looked for 15 to 20 children to send for the ISL grassroots development programme.

In the second season of the ISL, the West Bengal team were unable to reach the finals, but they haven’t let this interfere with their strong grassroots programme. Sanjiv Goenka, co-owner of the club, has spoken about his hopes of also acquiring a foreign team, but for now, his immediate focus is to build a football academy in Kolkata and really work on grassroots football in the country.

ATK, 1st ISL Champions

The 1st ISL Champions
Source: Atletico de Kolkata Facebook Page

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#PassItForward

With the Indian Super League (ISL) in full swing, Ola Cabs, the official ride of Mumbai City FC, FC Pune City, Delhi Dynamos and Atletico de Kolkata, has decided to take the football fever sweeping the nation and put it to good use with their #PassItForward campaign. The initiative gives football fans a chance to show off their skills, challenge a friend and do some good for Indian football while they’re at it!  Here’s how you can #PassItForward:

Ola Cabs Pass It Forward

How To #PassItForward
Image Credit: Ola Cabs Blog

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Is Pelé’s Visit Enough to Revive Football in India?

In 1888, India held the first ever Durand Cup. Almost every year since then, spectators have watched for free, and last year’s winners were awarded Rs. 50 lakh as prize money. Once the British left, the Indian Armed Forces took over, and they have done a great job of keeping the cup and the sport alive for over 125 years. Unfortunately, this year the Durand Cup will not be played. Ironically, while the age-old football tournament was being cancelled, the city of Kolkata was getting ready to welcome football legend Pelé back to their city after 38 long years.

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